As a Sr. Content Writer, the role is to develop and create content for print, digital media covering all services and solutions. He/she will be planning and executing a content calendar for all content requirements of the company including blogs, PR, ebooks, newsletters, website, case study, etc. He/she will be responsible to produce well-researched and accurate content on tight deadlines.
Excellent writing, spelling, and understanding of grammar are essential to the role. He/she should be able to ideate and communicate company's services and messages through website content and blogs. He/she should come up with new content ideas and content publishing platforms. He/she must follow the company's content editorial guide.
What You'll Be Doing:
- Execute content calendar for all tasks related to content creation and report
- Create concise, eye-catching and creative content for websites, email campaigns, social media, blogs, PR, banners, case studies, guides, brochures, ebooks, etc
- Creative constructive content for client projects - Ad copies, email campaigns, metas, social media Ads, blogs, banners, etc.
- Timely update of content on organization’s website, blogs, pages, etc
- Research competition and industries to compare and create content that is innovative, original and most relevant
- Collaborate with digital marketing head, designers and other stakeholders for raw content, copyediting, proofreading and revising SBU specific material/communications
- Developing marketing and promotional content and assist in creating company brochures and catalogs and other forms of communication
- Actively use social media network, third party sites and platforms to publish and share relevant content
- Reach out to influencers for guest blogging, share articles, social sharing to increase overall reach and engagement
What We'd Love to See:
- Graduate/Postgraduate in English, Literature, Journalism, Mass Media, or Communications.
- 4+ years of proven experience in professional content writing, preferably in the IT/eCommerce/technology domain.
- Strong writing, grammar, and editing skills with the ability to adapt to multiple tones and formats.
- Creative thinker with a knack for storytelling, idea generation, and strategic content planning.
- Excellent research, time management, and multitasking skills to meet deadlines without compromising quality.
It'd Be Great If You Have:
- Strong interpersonal and communication skills for cross-team collaboration.
- Ability to work independently with minimal supervision while managing multiple priorities.
- Familiarity with SEO best practices and digital marketing trends.
- Experience in managing a content library and handling content distribution across platforms.
