The Adobe Analytics & Customer Journey Analytics Expert is responsible for designing, implementing, and optimizing digital analytics solutions to deliver actionable insights across web, mobile, and omnichannel experiences. This role bridges technical implementation and business strategy, ensuring data accuracy, advanced analysis, and insight-driven decision-making.
What You’ll Be Doing
- Design and maintain Solution Design References (SDRs) for Adobe Analytics implementations.
- Configure and manage report suites, eVars, props, events, classifications, and processing rules.
- Set up and manage Connections and Data Views in Customer Journey Analytics (CJA).
- Implement data collection tags using Adobe Launch or other tag management systems.
- Define and implement cross-device tracking and identity stitching strategies.
- Integrate online and offline datasets (POS, CRM, marketing platforms) into CJA via Adobe Experience Platform.
- Apply and maintain data governance, compliance, and privacy standards (GDPR, CCPA).
- Build and maintain interactive dashboards in Analysis Workspace and CJA.
- Develop attribution models, funnel/pathing analyses, and provide actionable insights.
- Partner with Adobe Target & personalization teams for A/B testing and campaign optimization.
- Collaborate with marketing, product, UX, and development teams to align analytics with business goals.
- Train internal teams on using Adobe Analytics and CJA effectively.
- Stay updated on Adobe Analytics & CJA feature releases, industry trends, and best practices.
What We’d Love To See
- 3 - 7+ years of experience in web/digital analytics, with proven hands-on Adobe Analytics & CJA expertise.
- Proven expertise in Adobe Analytics (eVars, props, events), CJA (Connections, Data Views), Adobe Experience Platform, and Adobe Launch.
- Strong grasp of segmentation, attribution modeling, funnel analysis, and statistical analysis.
- Ability to translate raw data into business-ready insights with clear recommendations.
- Excellent communication skills with the ability to enable and upskill stakeholders.
- Strong business acumen and comfort collaborating with cross-functional teams.
- A track record of troubleshooting tracking/reporting issues and ensuring data quality.
It’d Be Great If You Had
- Working knowledge of SQL, API integrations, and predictive modeling.
- Experience with cross-device tracking and identity stitching strategies.
- Familiarity with data governance and compliance standards.
- Exposure to optimization and personalization initiatives using Adobe Target or similar tools.
